Coach Certification - The Alchemy Institute

Facilitate Life Changing Transformation That Inspires Your Clients to Tell the World About You.


It's time to get real with your inner voice.

Have you noticed a voice asking (actually, almost begging) you to start something new?

Is it getting louder, no matter what you do to ignore it? 

Does it remind you (pretty much every day) that you’re meant to do more?

Is it telling you that there’s got to be a way to make a shift and find a career that you create on your own terms? 

Has that voice been leading you in the direction of helping others?
(Since you found this site, I’m guessing the answer is yes.)

Friends, that voice is onto something.



Then it's time for a heart to heart with that voice of yours.

Because if you’re not going to listen to it now… then when?

Isn’t it time to pursue a new career that lets you create your own path, own boundaries and own career trajectory…. all while helping others live the life of their dreams?

Imagine how it would feel to wake up each day inspired about your work, and have the ability to schedule your days to fit your life, and not the other way around?

A life like this IS possible, as a professional coach.



If your head is tired from nodding... please keep reading!

That voice knows what it’s talking about…

Coaching is a VIABLE OPTION, and one that many of us are called to do. If you’ve read this far, chances are you are one of those people. 

What happens, though, is that in the midst of dreaming of the life we could have (a life where we feel inspired and energized and are positively impacting the world), we stop thinking big.  

Instead, we continue thinking small. We literally stop ourselves in our tracks and say, “Nope, not me, I can’t pursue a life that big.” 

Spoiler….. this thinking is all wrong. 

Yet we all do it.

We think this way because of fear.


We worry that we won’t make any money as coaches.

We worry how we’ll attract clients.

We worry about leaving our safe, traditional jobs and moving into the unknown


Do you know what happens next?


That’s because when we ignore the voice nudging us to change, we stay right where we are – in a place that may not be as scary as the unknown, but a place that really isn’t right for us. 

And we all know, it's no fun to be in a place where we feel we don't belong.

LOOK. I say all of these things because I’ve been in that place. I’ve felt the pull to change, but was afraid to take the leap. 

I’m here to show you the amazing world I discovered when I moved past my fears and started living big.

Better yet, I’m here to help you move past your fears, your blocks, and your limiting beliefs so you can create a new life for yourself, and help others to do the same.

You believe in divine timing and know you are ready for this next step in your development.

Are we ready for a good convo with that inner voice?

I understand that for every good point your inner voice makes, you’ve got a practical question or concern to throw back. (Kudos to your teachers and parents for training you to be a careful, critical thinker.) 

The problem is, this means that while your inner voice is begging you to pursue the life of your dreams, you’re busy coming up with reasons why you can’t possibly listen.


I understand all of these concerns! But, no worries- I’ve got answers. (Turns out you and I might share the same inner voice! I found out the answers when I started listening to it.) 

READ ON to hear what can happen if you start to listen to that voice too….


Here's how it will work:


I'll teach you what you need to know to get started and launch your coaching career.



A six-certification experience where you’ll learn how to be a life changing coach, grow your business and uplevel your life in every way.


I will show you how to get results like...

"I can’t explain to you what Betsy does, but I can wholeheartedly tell you that it’s the best kind of magic. I can’t begin to describe what has happened in my life in the few short weeks we’ve been working together, but it has been utterly amazing. There have been dramatic shifts in my business, finances, family life, and of course, within me. I have been stuck in some of my problematic areas for years, and in the last two weeks I’ve been able to experience freedom and hope as those issues have crumbled and drifted away."
"In 2 months of working with Betsy, I was able to bust through blocks, heal stories and wounds, create more momentum and action than I had in years, and KNOW in my soul where I am headed."

Ready to add PNLP, CHt after your name?


These are the certifications you get

First Certification

Hypnosis Practitioner

You’ll learn the history of hypnotherapy, why it’s so powerful, and the specific techniques to use hypnosis to help people in a clinical setting.

As a hypnotherapist, you’ll be able to help people shift limiting beliefs, lose weight, stop smoking, and more.

Second Certification

Success & Life Coach

Get an understanding of how to coach a client through this simple seven-step method.

These basic principles lay the foundation for successful transformations and enable you the structure to begin your coaching practice immediately with confidence and success.

third certification

Deep Streaming Facilitator (DSF)

Techniques are necessary when embarking on a coaching journey yet the one thing most coaches skip over is the deep understanding of the energetic messages being sent between client and their deep inner knower.


When you, as a coach, can teach your client to intercept these messages you bypass the unnecessary and bring your clients to freedom faster.

Fourth certification

Neuro-Linguistic Programming (NLP)

Become an NLP coach-based coach and learn all the NLP Level tools that go along with it. Learning NLP puts you in a position to not only help others but to uplevel yourself as well.


You’ll learn about the conscious and the unconscious mind and become an expert in helping people shift from the inside out.

fifth certification

Emotional Freedom Technique (EFT)

EFT (sometimes referred to as “Tapping”) is designed to balance the energy system, calm the nervous system and remove negative emotions from becoming lodged in the body.

EFT is based on the science of acupuncture and acupressure and is a tool you can use in sessions with a client and teach the client to use it on their own.

sixth Certification

T.I.M.E. Techniques Practitioner

TIME Techniques (Time Integrations for Maximum Empowerment) is used to instantly eliminate all negative emotions, release limiting beliefs, undo past decisions, let go of fears and delete the emotions of guilt and anxiety.


You're also going to get access to:


Monthly Technique sessions on the first Friday of every month.

Value: $9,997

Are You Ready?


Enroll Now


We're here for you.

Simply email us at and we’ll answer all your questions.


Betsy Pake

Betsy Pake MNLP, MTT, MHt, is the main instructor inside this certification program. Betsy is a professional hypnotherapist, coach, and trainer of Hypnotherapy, Neuro-Linguistic Programming (NLP) TIME Techniques, Emotional Freedom Techniques, and Coaching. She’s had specialized training in Emotion Code and is a certified Infinite Possibilities coach. Betsy is a best-selling author and a speaker with clients all over the world. She has helped thousands of people make substantial changes in their lives. Her podcast The Art of Living Big has close to 200,000 downloads with listeners in countries from the US to Singapore and everywhere in between. The tools she teaches you inside this certification are the tools that made a sweeping difference not only in her client’s lives but in her own life as well.


Good, because there's something I want you to know!

We are excited about your research in The Alchemy Practioner Certification! When you join, you not only get lifetime access to all the on-demand video training and manuals, you also get access to a thriving community of people who are working to expand their edges and create something new for their lives.


You will get early bird access to any masterminds and extended trainings and the ability to join one of the best boards in the world.

It’s a no brainer.

I’m so glad you’re here checking it out and if you have questions please feel free to shoot us an email. We are here to support your journey!


Frequently Asked Questions

All classwork is recorded and available on demand so you can obtain all six certifications while safe at home. 

The support coaching  calls with trainers are a virtual-live experience using Zoom.

You have 18 months to move through the material and finish the evaluations to be certified. After 18 mo. there will be a nominal fee of $250 to take your evaluations. You have access to the coursework forever.

All NLP Practitioner level courses are on-demand and available for you to view any time you want. 

If you add on Master Practitioner when it becomes available in 2022, there is live/zoom trainings included.

Yes! All hours are required and are monitored by the coaches. The great news is, since it’s online, you can do it anytime that fits your schedule. 

There are 120 hours required for NLP training. 

The truth is, you’re here because you know there is something in your coaching mix that’s missing.

We have had lots of different kinds of training in our development as coaches, but nothing has been as impactful and life-changing for our clients as the things we teach in this course. You could ONLY have these certificates and build a thriving and thrilling coaching practice! Or you could add these to what you already know and use.

Yes, we’ll have a space to search for all Alchemy Practitioners online as well as an opportunity to refer you clients as the need arrises.

Yes, there will be a test for each section of the certification.

Yes! All the training is online and you’ll get your manuals via mail after you sign up and go through the orientation process and submit your mailing address.

We have technique sessions monthly on the first Friday of the month.  If you’d like to experience NLP Live, please look into attending one of our live 7-day events.

None will be required. You can still learn new things to add to your coaching arsenal but none will be required.  Depending on what boards you decide to join, the board may require continuing education to remain a member.

This is self paced so you can spend as much time as you have.

We do have pathways laid out for 3 months and 6 months to complete the program so you know exactly what you need to do each week.

We have over 50 hours of content for you tolearn from.

We begine with pre-study audios that will familiarize you with the content that you learn in NLP class.

Hypnotherapy is required as a pre-study to starting NLP.

Success coaching is another component of the required hours and is required before you begin NLP class, either live when we offer that, or online.

All of these work in combination to fufill your required hours.

* Creating Achievable Outcomes: Set goals
* Sensory Acuity: Detect client’s state
* Rapport: Create receptivity
* Eye Patterns: Detect Primary Rep System
* Overlapping Rep Systems: Help them access an under-represented system
* Language Predicates: Communicate with clarity
* Mapping Across: Change the feeling of one thought to that of another
* Single Belief Change Using Submodalities: Change a limiting belief to an empowering belief
* Swish Pattern: Eliminate a minor state or habit caused by a visual stimulus
* Masterful Language Patterns: Clear communication
* Presuppositions: Embed suggestions subconsciously, challenge limiting thinking
* Chunking: Control the conversation, come up with metaphors
* Conversational Hypnosis Patterns: to hypnotize people
* Creating Metaphors: Make suggestions without conscious awareness
* The Meta Model: Questions to solve problems, clear communication
* Resource anchor: Allow a client to feel a state anytime they want
* Collapse Anchors: Eliminate a negative state
* Chaining Anchors: Eliminate negative states that are polar opposite or “stuck” states with no movement
* New Orleans Flexibility Drill: Collapse an anchor during a live exercise
* NLP Change Personal History: Change the feeling about a past event
* The Ring of Power Script: Creates an internal resource anchor
* Strategies: Discover and communicate in the way the client thinks
* Spelling Strategies: Become a better speller
* Reframing: Change the meaning behind a behavior or situation
* Six-Step Reframe: Change a negative behavior to a positive one
* Parts Integration: Eliminate conflict
* EFT: Eliminate energy blockages
* TIME Techniques – Release negative emotions: Release Negative emotions around an event from the past
* TIME Techniques – Anxiety: Release anxiety about a future event
* TIME Techniques – Limiting Decisions: Release limiting decisions, beliefs, physical issues
* Timeline Adjustment: Switch from dissociated to associated, vise versa
* TIME Techniques – Putting a Goal Into Your Future: Goal setting, future pacing
* TIME Techniques – V/K Dissociation: Phobia
* Clinical Hypnotherapy: For giving suggestions to the subconscious mind and future pacing
* General Pendulum Paradigm: For having a conversation with the subconscious mind
* Deepening Techniques: For making trance deeper
* Post-Hypnotic Suggestions: For getting a client to carry out a behavior at a later time

US Treasury regulation 1.1625 permits an income tax deduction for educational expenses including registration fees, tuition, travel, meals, and lodging for courses taken to improve or maintain skills required in employment or business. 

Always consult with your tax professional.

No Questions. I'm Ready For This!

You Are So Ready For This Journey.

Here are your next steps:

  1. Sign up before with all the benefits of lifetime access to the material.
  2. Learn new lessons each week, obtaining your certificates along the way.
  3. Begin coaching and doing hypnotherapy as you continue to learn NLP.
  4. Get plugged into the monthly live coaching to practice, ask questions and create more personal growth.
  5. Start offering coaching (and making income!) by sharing your gifts!


Ready to Take the Next Step?

Have some questions? We'd love to chat!